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ONE OF THE BEST HALLOWEEN ADS
Advocacy group Gas Leaks used Halloween to show the horrors of methane gas. The spot resembles a trailer for a scary film but instead educates viewers on the dangers of the greenhouse gas on themselves and, more broadly, the environment.
You may have seen an unusual ad recently. It begins with an eerie, night-time shot of a house, then shows a woman in a dark kitchen heating a kettle over a gas flame.
“Home: the one place you’re supposed to be safe,” a narrator says. “But what if the danger is coming from inside the house?”
Styled to resemble a trailer for a horror movie, the video is part of a new, Halloween-themed climate advocacy campaign making the rounds on social media and in movie theaters across the US.
“We’re finding new ways to reach an audience who are concerned about the climate and their health, and who we think need to be exposed to the way gas is harming them.”
More interesting, though, may be what the Democrats will do next. To get some insight into the future of the ads that’ll be filling commercial breaks and your social-media feeds for the next six months, I checked in with the political advertising specialists at The Hooligans Agency. The creative shop was founded in 2020 by long-time TV producer Shannon Fitzgerald and Tim Lim, a political media strategist, who worked on President Obama’s reelection campaign in 2012 and Hillary for America, and he served as director of partnerships at Change.org. In less than two years, the agency has since done work for both campaigns as well as outside groups, such as End Citizens United, RepresentUs, Lindsey Must Go Pac, Color of Change, Common Defense, The Southern Poverty Law Center, and more.
Lim says that the motivation for starting the agency was to try and address an issue that the Democratic movement really isn’t tackling. “The party is in desperate need of modernization, and we’ve been running the same (advertising) playbooks for decades,” says Lim. “It’s simple: Raise a ton of money to go on broadcast TV for as long as possible, make two ads—one that’s positive, then one about issues—and then max out on this cookie-cutter message. If you look at the spending, that’s still the main equation. We don’t need more experimentation or fact sheets about what voters are consuming and how they’re consuming it. We all know this is not how voters are consuming media. But it’s the entrenched system we have.”
PROFILE
You hear them loudly this time of year. They yell at you. They sling mud. They annoy. And many of them turn people off. They’re political ads, and they’re difficult to ignore.
But a relatively new agency is trying to change how people think about political advertising, adding doses of performance and theatrics gleaned from years in the entertainment business.
In under two years, The Hooligans Agency has done viral, comedic and urgent political campaigns for the likes of The Lincoln Project, End Citizens United, RepresentUs, Lindsey Must Go Pac, Color of Change, Common Defense, Census Counts 2020 and The Southern Poverty Law Center.
PROFILE
“This ad from PAC focused on defeating Sen. Lindsey Graham has gotten 1.6 million views in 24 hours.”
"Lincoln Project nails Mike Pence's christian hypocrisy in latest ad.”
“They put out this ad today which is a pretty powerful statement.”
"Alaska senate is too early to call, but @DrAlGrossAK already wins the award for best ad of the cycle.”
"Less than a year ago, Gross was far from a household name. Now, Alaskans know him as "Bear Doctor" thanks to a campaign jingle."
“PAC that’s running some strong commercials against Graham.”
“This new ad will certainly
help Harrison.”
"`No Ass He Won’t Kiss’: New Ad Slams Lindsey Graham as a 'True Chameleon' "
Adrian Carrasquillow
Political reporter at Newsweek.
"Powerful ad. I know someone who said they cry each time they watch it. Someone else said ads like these make them mad at Trump all over again."
Jonathan Capehart
Washington Post Ed Board & Columnist, Anchor of The Sunday Show on MSNBC.
“Just watch this ad….🔥 “
Jennifer Palmieri
Co-host of The Circus on Showtime
& Author.
"Check out this video. This is a much-needed addition to Dems' efforts to keep the House."
Paul Begala
Author & CNN contributor.
"This is great."
Joy Reid
Anchor of The Reid Out on MSNBC
& Author.
“When you put it all together in one video it’s pretty remarkable to take in how many political 180s @LindseyGrahamSC has done. Kinda makes you dizzy seeing it!.”
Bakari Sellers
Political analyst at CNN & former SC House of Representative.
“Very good ad. Damn good.”
Michael Steele
Political analyst for MSNBC & former RNC Chairman.
“And it's only Summer...”
