Our work has captured the attention of some of the biggest names in politics and media.
More interesting, though, may be what the Democrats will do next. To get some insight into the future of the ads that’ll be filling commercial breaks and your social-media feeds for the next six months, I checked in with the political advertising specialists at The Hooligans Agency. The creative shop was founded in 2020 by long-time TV producer Shannon Fitzgerald and Tim Lim, a political media strategist, who worked on President Obama’s reelection campaign in 2012 and Hillary for America, and he served as director of partnerships at Change.org. In less than two years, the agency has since done work for both campaigns as well as outside groups, such as End Citizens United, RepresentUs, Lindsey Must Go Pac, Color of Change, Common Defense, The Southern Poverty Law Center, and more.
Lim says that the motivation for starting the agency was to try and address an issue that the Democratic movement really isn’t tackling. “The party is in desperate need of modernization, and we’ve been running the same (advertising) playbooks for decades,” says Lim. “It’s simple: Raise a ton of money to go on broadcast TV for as long as possible, make two ads—one that’s positive, then one about issues—and then max out on this cookie-cutter message. If you look at the spending, that’s still the main equation. We don’t need more experimentation or fact sheets about what voters are consuming and how they’re consuming it. We all know this is not how voters are consuming media. But it’s the entrenched system we have.”
You hear them loudly this time of year. They yell at you. They sling mud. They annoy. And many of them turn people off. They’re political ads, and they’re difficult to ignore.
But a relatively new agency is trying to change how people think about political advertising, adding doses of performance and theatrics gleaned from years in the entertainment business.
In under two years, The Hooligans Agency has done viral, comedic and urgent political campaigns for the likes of The Lincoln Project, End Citizens United, RepresentUs, Lindsey Must Go Pac, Color of Change, Common Defense, Census Counts 2020 and The Southern Poverty Law Center.
“This ad from PAC focused on defeating Sen. Lindsey Graham has gotten 1.6 million views in 24 hours”
"Lincoln Project nails Mike Pence's christian hypocrisy in latest ad.”
“They put out this ad today which is a pretty powerful statement.”
"Alaska senate is too early to call, but @DrAlGrossAK already wins the award for best ad of the cycle.”
"Less than a year ago, Gross was far from a household name. Now, Alaskans know him as "Bear Doctor" thanks to a campaign jingle."
“PAC that’s running some strong commercials against Graham.”
“This new ad will certainly
"`No Ass He Won’t Kiss’: New Ad Slams Lindsey Graham as a 'True Chameleon' "
Political reporter at Newsweek.
"Powerful ad. I know someone who said they cry each time they watch it. Someone else said ads like these make them mad at Trump all over again."
Washington Post Ed Board & Columnist, Anchor of The Sunday Show on MSNBC.
“Just watch this ad….🔥 “
Co-host of The Circus on Showtime & Author.
"Check out this video. This is a much-needed addition to Dems' efforts to keep the House."
Author & CNN contributor.
"This is great."
Anchor of The Reid Out on MSNBC & Author.
“When you put it all together in one video it’s pretty remarkable to take in how many political 180s @LindseyGrahamSC has done. Kinda makes you dizzy seeing it!.”
Political analyst at CNN & former SC House of Representative.
“Very good ad. Damn good.”
Political analyst for MSNBC & former RNC Chairman.
“And it's only Summer...”