The Hooligans are a minority and female-owned team with 30+ years of collective experience in the brand, entertainment, corporate, political, nonprofit, social impact and advocacy worlds.
There's no story we can't tell, rule we can't break,
or problem we can't solve.
PARTNER /
CO-FOUNDER
(She, Her)
Shannon Fitzgerald started her career at the BBC in London, UK, at just 17 years of age. Her early career included contributions to renowned shows like Top of the Pops and Comic Relief. Later, Shannon moved to Los Angeles, where she built an extensive writing, producing, directing, and showrunning career in scripted and reality television.
In 2010, she joined MTV as Senior Vice President of Series Development. During her 3-year tenure, she created and oversaw shows that aired in 163 countries worldwide. Fitzgerald also garnered an Emmy nomination for the It Gets Better documentary series - inspired by Dan Savage’s groundbreaking non-profit organization.
During her two-decade-long career in the entertainment business, Shannon created and developed shows with industry luminaries, including JJ Abrams, Gail Berman, and Lloyd Braun. She also discovered the Kardashian family, and Executive Produced the pilot for the E! channel that launched their global empire.
After Donald Trump was elected, Fitzgerald left Hollywood to work full-time as a Democratic creative strategist. Shannon has since worked on over 80 congressional and statewide races across the country and created content for elected officials, including Rep. Adam Schiff, President Biden, and Senator Patty Murray. In 2019, she served as the National Video Director for Mayor Pete Buttigieg’s presidential campaign before forming the Hooligans with Tim Lim in the spring of 2020.
PARTNER /
CO-FOUNDER
Tim Lim is a leading voice in comprehensive media planning and buying for both politics and brands. Tim most recently served as a Partner at Bully Pulpit Interactive (BPI), a full-service marketing agency, as well as the President and Founder of Precision Network, a cutting edge media buying firm.
Tim founded Precision Network in 2012, which became a multimillion dollar online advertising platform and buying shop under his leadership. Tim is also the founder of Blue Digital Exchange (BDX), a co-founder of Ascend PAC and a board member of Run for Something.
Previously, Tim was the Director of Partnerships at Change.org and prior to that role ran the Washington, DC office for Grossman Marketing Group led by former DNC Chair Steve Grossman. Tim served as a founding
Co-Chair for Gen44, the young professional arm of President Obama's re-election campaign and served on the National Finance Committee of the Hillary for America campaign in 2016.
Tim has been featured on the TODAY Show, the front page of the New York Times, Bloomberg, USA Today, Axios, AdAge, the Washington Post, the Atlantic, Daily Beast, AdExchanger, and other outlets. In 2017, he was named to the Politico Playbook Power List.
(He, Him)
HEAD OF CREATIVE OPERATIONS
(She, Her)
The groundbreaking Obama 08 campaign was Sarah Hegeman’s first foray into politics. As the in-house producer for AKPD Message and Media, she traveled the country producing the television spots and rapid response videos that helped elect President Obama. Her background in TV news, reality TV, and live events helped prepare her for the fast-paced, ever-changing genre of political media.
The Obama 08 campaign would go on to win Ad Age’s marketer of the year, the Titanium Grand Prix Award and Integrated Grand Prix Award at the Cannes Lions International Advertising Festival among many other accolades.
After Obama 08, AKPD promoted Sarah to VP of Video Production, where she acted as their in-house producer and creative partner for over a decade. Running point for all of their clients’ production needs, Sarah turned creative ideas into action and pulled off daily miracles by marrying creative development with logistics and budget management.
During her 13 years with AKPD, she proudly worked on campaigns supporting the Affordable Care Act, Obama for America 2012, Pete for America, Colin Allred for Congress, Conor Lamb for Congress, and as well as many corporate clients, including Uber.
(She, Her, Ella)
For over twenty years, Washington, DC-based producer, and director Leslie Macli has been crafting a wide range of ground-breaking, impactful content for such notable clients as Adidas, The North Face, National Geographic, Wieden + Kennedy, Viacom, Google, TED, AARP, The Centers for Disease Control and Prevention, The UFC, and Endeavor, among others.
In the documentary space, Macli produced "Shepherd’s Song" for The North Face, which explores a Californian grazier's journey to restore grasslands using sheep, and "Havana Libre," a feature film about Cuba's underground surfing community and its efforts to gain recognition for their sport. Recently, she worked on an Adidas campaign with Trinity Rodman during the FIFA Women’s World Cup and created a Kroger ad featuring NFL quarterback Joe Burrow.
Executive Producer
Leslie Macli
Leslie was formerly the Director of development and production for Viacom (MTV & Nickelodeon), where for seven years she oversaw the development and production of more than 300 hours of original content (scripted, reality, and live shows) for the US and Latin America. In 2015, she helped launch Viacom International Studios in Miami. Leslie is a Miami native, the daughter of Cuban immigrants, and bilingual (fluent in English and Spanish).
Aimee Tetreault
Head of Production
(She, Her)
Rooted in the outdoor industry for over 18 years, Aimee Tetreault is an award-winning documentary, commercial, branded content producer, and creative director for clients including The North Face, Lululemon, Red Bull Media House, Mountain Dew, and National Geographic.
Aimee thrives at the storytelling intersection where the human condition and human achievement meet. Her experience ranges from high-end commercial production to dispatching cutting-edge teams to the most remote locations in the world.
Aimee is responsible for The Hooligans Agency’s full-service, turn-key production house, where she oversees all aspects of on-location production and post-production.
When she’s not herding cats, Aimee lives in SLC, UT with her husband & daughter and enjoys a good book, a good movie, expanding their LEGO collection, Yoga, Rock Climbing, and empowering the people in her community.
