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PARTNER/

FOUNDER

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Shannon Fitzgerald started her career at the BBC in London, UK at just 18 years of age. She later moved to Los Angeles where she built an extensive writing, producing and showrunning career in both the scripted and reality television genres. 

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In 2010, she joined MTV as Senior Vice President of Series Development. During her 3 year tenure she created and oversaw shows that aired in 163 countries around the world. Fitzgerald also garnered an Emmy nomination for the It Gets Better documentary series - inspired by Dan Savage’s groundbreaking non-profit organization.

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In 2014 she left her MTV post - and linear television - to work in the (then) burgeoning digital media and influencer space.  This included Astronauts Wanted - the Sony Music-backed, Gen Z and millennial-focused, digital-first content creation company.

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Since leaving Hollywood in early 2017 to work full time as a Democratic creative strategist, Fitzgerald has created content for a wide range of elected officials including Rep. Adam Schiff, and Senator Patty Murray.  During the 2018 election cycle, she worked on over 40 congressional and statewide races across the country. In 2019, she served as the National Video Director for Mayor Pete Buttigieg’s presidential campaign before forming the Hooligans with Tim Lim in the spring of 2020.

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PARTNER

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Tim Lim is a leading voice in comprehensive media planning and buying for both politics and brands. Tim most recently served as a Partner at Bully Pulpit Interactive (BPI), a full-service marketing agency, as well as the President and Founder of Precision Network, a cutting edge media buying firm. 

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Tim founded Precision Network in 2012, which became a multimillion dollar online advertising platform and buying shop under his leadership. Tim is also the founder of Blue Digital Exchange (BDX), a co-founder of Ascend PAC and a board member of Run for Something.

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Previously, Tim was the Director of Partnerships at Change.org and prior to that role ran the Washington, DC office for Grossman Marketing Group led by former DNC Chair Steve Grossman. Tim served as a founding

Co-Chair for Gen44, the young professional arm of President Obama's re-election campaign and served on the National Finance Committee of the Hillary for America campaign in 2016. 

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Tim has been featured on the TODAY Show, the front page of the New York Times, Bloomberg, USA Today, Axios, AdAge, the Washington Post, the Atlantic, Daily Beast, AdExchanger, and other outlets. In 2017, he was named to the Politico Playbook Power List.

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HEAD OF PRODUCTION

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The groundbreaking Obama 08 campaign was Sarah Hegeman’s first foray into politics. As the in-house producer for AKPD Message and Media, she traveled the country producing the television spots and rapid response videos that helped elect President Obama. Her background in TV news, reality TV, and live events helped prepare her for the fast-paced, ever-changing genre of political media.

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The Obama 08 campaign would go on to win Ad Age’s marketer of the year, the Titanium Grand Prix Award and Integrated Grand Prix Award at the Cannes Lions International Advertising Festival among many other accolades.

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After Obama 08, AKPD promoted Sarah to VP of Video Production, where she acted as their in-house producer and creative partner. Running point for all of their clients’ production needs, Sarah turned creative ideas into action and pulled off daily miracles by marrying creative development with logistics and budget management.

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During her 13 years with AKPD, she proudly worked on campaigns supporting the Affordable Care Act, Obama for America 2012, Pete for America, Colin Allred for Congress, Conor Lamb for Congress, and many more.

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